Concurrent Events

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FSA 2017 Annual Summit
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Under the background of the rapid development of China's economy, the Sign industry has also been developed correspondingly. Among them, hospitals, government, public transport, retail, administrative institutions and other large public facilities in recent years, the demand for sign& digital solutions is particularly prominent.
 
Challenges and opportunitiescoexist, in the face of enormous development opportunities, UBM Jointly work withindustry associations and opinion leaders, co-founded the Future Sign Academy (FSA), a global community for sign , advertising & digital solutions expert. We held the first FSA summit concurrently with SIGN&LED Chinaon September 20-22 ,2017in Shanghai . The summit invited senior managers and experts from different fields to explore the future trend of theindustry, discussing how to deal with new opportunities in the data age, and promote continuous innovation and mutual benefit.
 
FSA summit 2017 Vital Stastic
500+ distinguished participants from sign industry
120+ leading companies in sign industry
30+ influential speakers from sign industry
12+ hours networking time including panel discussions, open Q & A, coffee breaks, exhibition visit and one on one business meetings
8+ advisory board members giving guidance on conference program
6 key sessions to discuss hot topics in sign industry
1 leading edge industry research report press conference
 
FSA Summit 2017 Speakers
   
  Eric Zhang
  Nielsen • CCData
  Senior Vice President and Chief Technology Officer
  Acts as a panelist of multiple national research projects established by Ministry of Industry and Information Technology of the People’s Republic of China and State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China, and an expert committee member of Standardization Administration of the People's Republic of China in data research field.
  Acts as a panelist of multiple national research projects established by Ministry of Industry and Information Technology of the People’s Republic of China and State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China, and an expert committee member of Standardization Administration of the People's Republic of China in data research field.

   
  Margaret Ma Connolly
  Managing Director of UBM China
  Vice President of UBM Asia
  Margaret spearheads the development in several market sectors including child-baby-maternity, healthcare, advance manufacturing, aviation, electronics and business technology. The diverse portfolios are comprised of trade exhibitions, print publications, new media platforms as well as marketing services. Geographically she focuses on growing the businesses in Beijing, Shanghai, Hangzhou and Shenzhen with joint management responsibilities for the geo-adaptations in Asia and EMEA. Prior to joining UBM (LSS: UK: UBM), she held senior management positions at TNT (EAM: NL: TNTE) and Global Sources (NASDAQ:GSOL) with P&L responsibilities and track record in business planning, strategic investment and product development. In addition, Margaret has extensive experience in management consulting and online development. She is the co-founder of the leading online expat community ShanghaiExpat.com. Margret is a graduate of Oxford Brooks Business School with MBA degree and certifications in Project Management, Information System Management and Web Development.

   
  Danny Gu
  President, A.E. SMITH (CHINA) CO.,Ltd
  Chairman, World Image Holdings Co.,Ltd
  President, Shanghai Pico Management Co.,Ltd
  Danny is the Member of CPPCC in Jiading District, Shanghai, Vice President of Shanghai Hong Kong Federation of Trade Unions, Vice President of Hong Kong Federation of Shanghai Jiading District, Vice President of Shanghai Sign Industry Association, he got Outstanding Businessman of Modern Services Industry prize in Jiading for 3 years in row.
  He studied MBA in George Brown College in Toronto, Canada, acquired double bachelor degrees and master degree.

   

  Lude Ji
  Secretary General
  Shanghai Conference and Exhibition Industry Association
  Doctor of Economics, Fudan University. From January 1999 to February 2012, he has served asminister of Ministry of Integration of Shanghai Shen Bo Office, deputy director, research center director and director of the theme of interpretation of Shanghai World Expo Bureau Office. After the end of the World Expo, he served as editorial office deputy director of "Shanghai World Expo". Since April 2015, he has been the Secretary-General of Shanghai Conference and Exhibition Industry Association.
   

   
  Degang Dong
  Marketing Vice President
  Airmedia
  Michael has been in the marketing industry for more than 10 years, and has worked for Master Kong and Viacom Outdoor. Joined Airmedia Group in 2007 and is responsible for media product design, marketing strategy, data research, brand marketing as well as customer marketing.
  Immersed in the value of aviation media research for many years, has a deep understanding of the application and expansion of aviation media platform, serving hundreds of high-end brands.

   
  Chengyun Xu
  Head of Industry
  Travel & Education
  Google China
  Joined Google at early 2012, and mainly focused on digital marketing and UX research of Mobile, taking digitizing Travel and Education as the key missions, for helping China-based brands brand globally.

   
  Yi Zheng
  Director of Research and Strategy Department & Deputy Director of Marketing Department
  Joy City Jingan, Shanghai
  Master of Operations and Business Statistics, Hong Kong Baptist University

   
  Stephane Bihorel
  Business Development Manager(Asia)
  Malherbdesign
  MBA Alumni from Science Po Paris / Tongji Shanghai / Tsinghua Beijing University, obtained in 2006. Since Stephane is involved in retail / identity projects among Asia markets, through concepts and events collaboration with International brands (Hermes, Lvmh, La Prairie), until lighting design for Dior, Channel, Diesel and master projects. Stephane joined Malherbe Design in 2015 to develop Asia networks / market focus into brands with International perspectives and Real Estate developers. His mission: spread Malherbe Design signature, philosophy and expertise.

   

  Tianyang Sun
  Sales Director
  SEEYOO Information Technology Co., Ltd
  Graduated from Jilin University e-commerce major, he has been working as key person since joined SEEYOO from 2007, as sales management, he has a unique understanding and superior practical skills in program marketing of technical-type products. He led the sales team to achieve high-speed sales growth for many years in row. He personally successfully served for China Telecom, China Mobile, Coca-Cola, Toyota, People's Daily and a large number of typical customers, made great contributions to company. At present, he is one of the company's management and recognized senior experts in digital signage industry.
 
FSA Summit 2017 Agenda
 
2018 agenda will be announced soon.
 
FSA Agenda
 
FSA - 20 September, 2017
Session 1. Industry Report
Time Topic / Speaker
10:30 White Paper on Sign & Ads Industry
/ Margaret Connolly, Vice President, UBM Asia

* Release of industry research white paper
* Dissection of sign & advertising industry
Margaret Connolly
11:00 Development Trends of Sign’s Application

/ Danny Gu, President, A.E. SMITH (CHINA) CO., Ltd
Danny Gu
11:30 Build Digital Signage’s Digital Ecosphere

/ Xiaofeng Chen, Director, CIIAII, Ministry of Industry
and Information Technology (MIIT)
Xiaofeng Chen
 
Session 2. Intelligent Transportation
Time Topic / Speaker
14:00 Sign and Green Conference & Exhibition

/ Lude Ji, Secretary General, Shanghai Conference
and Exhibition Industry Association
Lude Ji
14:20 Construction of Smart Airport

/ Guangdong Airport Authority
Guangdong Airport Authority
14:50 Application of Digital Signage in Smart Airport

/ Degang Dong, Marketing Vice President, Airmedia
Degang Dong
15:20 Interaction with Consumers in Auto Industry
by Digital Signage

/ Mario, Geely
Mario
 
FSA - 21 September, 2017
Session 3. Digital Signage Leads Innovation
Time Topic / Speaker
10:30 The Application of Big Data in Digital Signage

/ Chengyun Xu, General Manager for Key Account
Industry, Google
Chengyun Xu
11:00 Current Situation and Future Trends of Outdoors
Digital Ads

/ Eric Zhang, Senior Vice President and Chief
Technology Officer, Nielsen-CCData
Eric Zhang
11:30 Application of Digital Signage from Brand
Side’s Perspective

/ Michael Littlewood, Director of Facilities,
Sands Cotai Central
 Michael Littlewood
 
Session 4. Intelligent Retail & Interactive Consumption
Time Topic / Speaker
14:00 Intelligent Business Thinking and Practice Signage

/ Yi Zheng, Director of Research and Strategy
Department & Deputy Director of Marketing Department,
Joy City
Yi Zheng
14:30 New Model of Catering Marketing in Future

/ Wensheng Guan, Founder, Jizhihui Capital
Wensheng Guan
15:00 Consumption Model Upgrade in Luxury Retail Store

/ Stephane Bihorel, Business Development
Manager(Asia), Malherbdesign
Stephane Bihorel
15:30 Development and Integration of Traditional
and Digital Signage

/ Tianyang Sun, Sales Director, SEEYOO
Information Technology Co., Ltd
Tianyang Sun
16:00 Panel Discussion:
How does Digital Signage Promote Retail
Industry’s Development?
 
  2018 agenda & speaker will be announced soon.